"The Travel Montana contest, which began June 11, is an extension of a print and broadcast advertising campaign that features GPS and several Montana adventures. Each morning at 9, the promotion's Web site announces the coordinates for that day's postcard. It might be an outdoor store, bike shop or other location that fits the adventurous outdoor image. ... The grand prize, for which anyone can register online, is a trip for four to Montana. The campaign will end July 8."