From:
"c nielsen" <nielsencgeo@gmail.com>
Sent: 6/24/2007 7:26:56 PM
To:
gpsstash@yahoogroups.com
Cc:
Bcc:
Subject:

Re: [GPSstash] Re: Geooglecaching


Anyone who has run a real subscription business knows that overtime,
subscriptions dont tend to keep people long term. For those looking at a
subscription model, would do well to read this:

http://dondodge.typepad.com/the_next_big_thing/2007/05/freemium_free_t.html

If Groundspeak is seeing 3% or less, than putting Google ADs on the free
accounts should be something they *should* do to start covering cost of the
free users. I mean, they are a business, they do have employees, they do pay
taxes.

Christian

On 6/24/07, Andrew Senger wrote:
>
> The ads are very minor in relation to most of the websites out there. In
> fact, many of them advertise even when you ARE a paid member. Remember that
> the little box is below everything else of importance on the left banner.
> Jeremy could have taken more money per view by putting it at the very top of
> the page. As it is, I don't consider it "ugly". The links were placed in a
> spot that wasn't being used, and they don't jump out to you. Also, calling
> it "pedestrian" is a compliment. Like Ronald, I'm tired of Flash-animated
> banners that want me to punch the monkey or pick my favorite celebrity for a
> free iPod. I'll take a text-based ad for somewhat relevant sites over
> anything else.
>
> As far as encouraging PMs, what more can Jeremy do? I know of some sites
> that offer "Lifetime Memberships" for a week or so. The prices usually total
> about 3-5 years of normal yearly PM costs. These "sales" are usually on
> sites that are just starting or have hit their "climax" of popularity, where
> a bulk of costs go toward development or maintenance. GC is beginning to get
> big, and this expansion may last for a couple of years or more. As GPSrs
> become cheaper, the hobby becomes readily available to more people. GC needs
> to work on long-term strategies, such as looking into more machines and
> staff to keep the site running smoothly. These are expenses that need a
> steady supply of funds, not an instant bulk of funds.
>
> Jeremy and Groundspeak would love for every user to be a paid member, but
> it's not feasible. I don't know what the true ratio is, but I'll bet it's no
> where close to what they'd need to keep the site above water for long.
>
> Be glad Jeremy decided to go the "low-key" route. The ads could be much
> worse!
>
> Andrew
>
> ----- Original Message -----
> From: sept1c_tank
> To: gpsstash@yahoogroups.com
> Sent: Sunday, June 24, 2007 12:55
> Subject: [GPSstash] Re: Geooglecaching
>
> [SNIP]
>
> The Google ads are ugly and pedestrian. There must be a better way
> to encourage premium memberships and to increase profits than to
> bombard the site with crap.
>
> .
>
> [Non-text portions of this message have been removed]
>
>
>


[Non-text portions of this message have been removed]